Citic Pacific
Hongkong Land
Hong Kong
  Jockey Club
Millenia Singapore
Shanghai Mart
Ssangyong Korea
  Chartered Bank
At home in China: Unilever
Unilever chose Steiner&Co. to help reinvigorate its corporate brand in China, which would be added to the labels of the group’s consumer products, including Knorr, Lipton, Lux, Ponds, Skippy, and Vaseline.
Unilever products share domesticity, which led Steiner to devise a mark sheltered by the informal brushstrokes of a Chinese roof, made more familiar still by echoing the slogan, “Where there’s home, there’s Unilever”.
As a result, a powerful international company enjoys greater synergy with its component brands by extending to them its authority and reassuring presence.