Citic Pacific
Hongkong Land
Hong Kong
  Jockey Club
Millenia Singapore
Shanghai Mart
Ssangyong Korea
  Chartered Bank
Brand architecture: Hongkong Land
Established in 1889 as The Hongkong Land Investment and Agency Co. Ltd., this premier developer and landlord needed to emphasize its distinctive real estate and refresh its image in a crowded market. It faced the challenge of communicating its enduring
stature in an up-to-date way.
Steiner shortened the brand name
to Hongkong Land and devised an
H mark combining a floor plan
with the Chinese character for “longevity”. The contemporary format adapts especially well to their state-of-the-art developments.