Citic Pacific
Hongkong Land
Hong Kong
  Jockey Club
Millenia Singapore
Shanghai Mart
Ssangyong Korea
  Chartered Bank
Mark of the dragon: Ssangyong
One of South Korea’s largest chaebols, Ssangyong was famous at home but needed a new, less parochial corporate identity to signify a growing international presence.
The distinctive double S spelling of Ssangyong (which means “twin dragons”) creates an energetic mark which also alludes to the tai chi symbol of the Korean flag. The brand was designed for a vast range of products and services penetrating increasingly varied markets.
The result is an identity which unifies a diversified group, clarifying its goals to customers, business partners, and employees.