Citic Pacific
Hongkong Land
Hong Kong
  Jockey Club
Millenia Singapore
Shanghai Mart
Ssangyong Korea
  Chartered Bank
Winning strategy: The Jockey Club
Anticipating the 1997 handover,
the Royal Hong Kong Jockey Club voted to modify its colonial name. Steiner took this opportunity to reassess their outdated and inconsistently applied mark.
He chose to rejuvenate the familiar monogram, reinforcing more than
a century of brand equity. The familiar whip, horseshoe, and bridle initials were redesigned and placed within a striking new blue and yellow oval.
This comprehensive branding overhaul reinvigorating a great tradition was embraced by members, press, and the public.