Citic Pacific
Hongkong Land
Hong Kong
  Jockey Club
Millenia Singapore
Shanghai Mart
Ssangyong Korea
  Chartered Bank
Global impact: HSBC
The Hongkong and Shanghai Banking Corporation was the ungainly name for an emerging giant with subsidiary brands in banking, finance, brokerage,
and insurance.
In 1983 Steiner shortened the brand name to HongkongBank and found graphic inspiration in the bank’s
St.Andrew’s cross flag. Suggesting connections and points of the compass, this mark fuels HSBC's dramatic expansion.
Universally recognized, this is now a brand of enormous value, standing out on even the most crowded streets of the world’s busiest cities.