Citic Pacific
Hongkong Land
Hong Kong
  Jockey Club
Millenia Singapore
Shanghai Mart
Ssangyong Korea
  Chartered Bank
Designing a name: Millenia
Immediate brand recognition was vital to the launch of this important Singapore property development, which includes an office tower, shopping mall, and luxury hotels.
Steiner&Co. created a memorable name, intentionally misspelled, resulting in a unique trademark. The initial M generated a bold design reflecting the footprint of the complex. A convivial environment for both business and pleasure is communicated in different scales, from stationery to signage.
The name has since been applied to adjacent properties and even to overseas developments, growing into a strategic brand of the parent organization.